2.5Environmental protecting our environment has become a priority for everyone, GEs included. the fossil fuel is accounted for more than 2/3 of the worlds electrical power generation and more then 60 percent of energy demand in industry. from the start of the industrial revolution producing million tons of Co2 gas into the air. GEs challenges are to create and generate cleaner power and lower industrial emissions to protect the global environment (AQCS) GEs are setting the standard for the performance and air quality control solutions, they are one of the world’s leading AQCS providers for powerplants and industrial application, with over 80 years on environmental controls, ge is a recognized leader with a comprehensive portfolio for innovative solutions, mitigating all pollutions causes, (“Our Energy Choices: Coal and Other Fossil Fuels”, 2017). 3.0 Five Forces Model 3.1 Current Competitor being a global giant does not mean there is no competitors to compete against, General Electric has been well equipped, from Aircraft aviation, wind energy, gas turbines, and Health-care thus GEs has a firm grip on the opportunity this has to do with the large range of services GEs provide, as we explain earlier GEs main competitors is Siemens. Siemens is another global giant that is in the businesses of Wind power, gas power, energy management, transportation, healthcare, and automation (Kumar, 2017). 94% 3.2 New Entrants as far as new contenders there is extremely near none at all for General Electric, is little, because of the tremendous size of the company, they have cover relatively every part of the business. A significant number of GE’s specialization require a lot of brand. acknowledgment to keep up a fruitful organization. The size of economy that GE works in places a hard test for new contestants to any of the three portions of GE. The monetary administrations industry would require a to a great degree substantial measure of startup cost and capital making it troublesome for little organizations to contend. The back business additionally relies on a set up and put stock in name for progress. The danger of new contestants to the back business contending on the scale that GE contends in is little. 3.3 Threat of Substitute Products Each organization needs to stress over the risk of new items being made which would make their item out of date. GE is no special case. Pretty much each item that General Electric makes has the risk of substitute items. The financial of GE isn’t as helpless to a risk of substitutes as different units of GE. A customer isn’t as prone to switch their money related supplier, as they are their more than likely to stay loyal to their financial providers (Harrigan, 2003). 3.4 Bargaining Power of Buyers On account of the span of General electric, they have broad wheeling and dealing because of that, control for a huge bit of their products. For countless associations, the trading cost for buyer is to an extraordinary degree (high). This is substantial with the cash related, telecom and advancement industry. For a few associations, for instance, GE Restorative administrations, the volume per buyer is tremendous in both measure of stock and cost of items. This influences the trading cost for buyers high, giving GE yet another favored point of view over their buyers. This is legitimate by far of their associations, however not all. Some of General Electric’s associations, for instance, GE Purchaser and Mechanical, the trading cost of obtaining a substitute product is insignificant. In these couple of circumstances, GE must stay centered in the price wars with their restriction (The General Electric story, 1989). 3.5 Bargaining Power of Suppliers The bartering energy of providers is moderately low for General Electric’s numerous ventures. Because of the sheer volume of merchandise that GE purchases from their providers, the providers have no capacity to deal with GE. The vast majority of GE’s providers couldn’t survive on the off chance that they lost GE’s business. GEs is likewise exceptionally adaptable in who they be their providers. This gives them the upside of having providers battle for their business (Evans, 2015).